Key Takeaways
- To increase online store sales, connect your e-commerce platform to document issuing, payment processing and bookkeeping, so every order is recorded without manual typing. The time you save on paperwork goes into marketing, service and products, and easy card and Bit payments make it simpler for customers to complete a purchase.
- Shopify, WooCommerce and Wix are common e-commerce platforms in Israel, and all of them support connections to bookkeeping systems. Before you choose a platform, check that it has a ready-made plugin for the system you use.
- Only an Osek Murshe may issue a tax invoice; an Osek Patur store issues receipts without VAT. An automatic system helps you issue documents in the required format, but responsibility for the document type and for reporting stays with the business owner.
- Stock, shipping and browsing data are usually managed in the e-commerce platform. The bookkeeping system issues the documents, records the payments and shows your income, expenses and profit.
- With Keep, every plan lets you issue invoices and receipts automatically, charge by card and Bit, and connect card payments to your website through an API. Plugins for Wix and Shopify come with the recommended plan.
Why Integrations Matter for Your Online Store
Running an online store in 2025 is much more than uploading products to a website. To succeed, you need to manage orders, process payments, issue invoices, and track inventory -- and do it all efficiently. This is where smart integrations come in.
An integration is a connection between two systems that allows them to share information automatically. When your online store is connected to an accounting system, every sale is recorded, an invoice is issued, and revenue is logged -- without manual data entry. This saves hours of work and reduces errors.
Store owners who use integrations spend less time on routine administrative work. Instead of sitting in front of Excel spreadsheets, they focus on marketing, customer service, and expanding their product range.
To see whether an integration is worth it for you, count for one week how many orders came in and how many minutes each one took: typing in details, issuing the document and sending it to the customer. If the paperwork takes longer than packing and shipping, it is time to connect your store to your bookkeeping system.
Popular E-Commerce Platforms in Israel
The Israeli market has several leading e-commerce platforms, each offering different advantages. Shopify is one of the most popular platforms globally, with a user-friendly interface and thousands of plugins. It is particularly suitable for businesses that want to sell both in Israel and internationally.
WooCommerce, built on WordPress, is an excellent choice for those who already have a WordPress site and want to add a store. It is free, flexible, and allows full control over the site code. Wix offers an especially convenient solution for small businesses that want to set up a store quickly without technical knowledge.
All these platforms support integrations with accounting systems. When choosing a platform, it is important to ensure it connects with your bookkeeping system so that data flows automatically and effortlessly.
Before you choose a platform, check three things: whether there is a ready-made plugin for your bookkeeping system, whether it issues the right document type for your business status, and what happens when an order is cancelled or returned. A plugin that issues a document only after a successful payment, not when the order is opened, saves you cancellations and credit invoices.
Automatic Invoicing -- Saving Time and Reducing Errors
One of the greatest benefits of integration is automatic invoice generation. When a customer completes a purchase in your store, a tax invoice or receipt is automatically generated and sent to them by email. There is no need to issue manually, no risk of forgetting, and no errors in details.
Israel has no general requirement to issue invoices with software, but the rules for tax invoices are getting stricter. As of September 2026, a tax invoice above 5,000 NIS before VAT, issued to a VAT-registered customer, needs an allocation number from the Tax Authority; without it, the customer cannot deduct the VAT. A system that generates invoices automatically helps you issue documents in the format the Tax Authority requires, but responsibility for the right document type and for reporting stays with you. The invoices include, among other details, sequential numbering, the date, the dealer's details and a breakdown of the products, quantities and prices, and a tax invoice also shows the VAT amount separately.
Dana Levi, 32, runs an online gift and lifestyle shop from home in Rishon LeZion. Issuing invoices by hand used to take her a few hours a month. Since her documents are issued automatically, every order in the store gets a document emailed to the customer, and the time she saved goes into photographing products and handling shipping.
The document type depends on your status: only an Osek Murshe may issue a tax invoice, while an Osek Patur issues a receipt and does not add VAT to the price. When you set up automatic issuing, make sure the system is configured for the right status and review the first documents it produces. An Osek Patur who issues a tax invoice can become liable for the tax shown on it.
Easy and Secure Payment Processing
Credit card processing is the beating heart of every online store. Integration with a payment processing system allows customers to pay easily and securely. With advanced processing, customers can pay by credit card or Bit, and with some providers also by Apple Pay or in installments.
Processing fees vary between providers, so it is important to compare. Choosing a provider with lower fees can add up to real savings over a year, especially as your sales volume grows. It is also important to make sure your payment provider complies with PCI DSS, the card industry's data security standard.
When payment processing is connected to an accounting system, every payment is recorded automatically. You can see the status of every document and payment in one place, including which customers have not paid yet, without going through each transaction by hand.
When you compare payment providers, look beyond the percentage fee: check fixed per-transaction fees, monthly charges and how long it takes for the money to reach your account. It is also worth checking whether processing is connected directly to document issuing, so every payment gets a receipt without manual work.
Inventory and Order Management
Many businesses lose sales due to poor inventory management. A customer who orders an out-of-stock product gets disappointed and moves to competitors. Your e-commerce platform updates stock with every order, on its own or through a dedicated plugin, so you always know what is available and what is missing.
Many platforms can alert you, directly or through a plugin, when a product is running low, so you can order from the supplier in time. If you sell on multiple channels -- such as your website, Instagram, and marketplaces -- an inventory sync plugin on your platform can keep stock aligned across all of them.
Smart order management also includes shipment tracking. When an order ships, the customer receives an update with a tracking number. This improves the customer experience and reduces customer service inquiries about "where is my order?".
Stock and order management usually happens in the e-commerce platform or a dedicated plugin, not in the bookkeeping system. The bookkeeping system receives the sale details from the store to issue a document and record the income, but it does not count products. That is why it is worth checking at setup that product names, quantities and prices pass correctly from the order to the document.
Data and Reports for Better Decisions
One of the greatest assets of an online store is data. Every sale, every site visit, every abandoned cart -- everything is documented and can help you understand what works and what does not. Integration with an accounting system adds another layer: accurate financial information.
Cross-checking the sales data from your platform with the cost of each product helps you make better-informed decisions. Perhaps a certain product sells great but the profit margin is low, or a category you neglected actually generates the highest profit.
Comparing periods shows trends and seasonality. With this information, you can plan promotions, decide on new products, and manage your cash flow wisely.
Browsing data, abandoned carts and sales by product usually come from your e-commerce platform, while the overall financial picture comes from your bookkeeping system. In Keep, for example, the dashboard shows your income, expenses and profit for any date range you choose, on every plan. When you work out a product's cost, include shipping and the processing fee too, or its profit will look higher than it really is.
How to Get Started with Integrations
- Choose an e-commerce platform -- Shopify, WooCommerce, or Wix, based on your needs and technical level.
- Connect an accounting system -- Ensure the system supports automatic invoicing and payment processing.
- Set up automated workflows -- Define what happens when an order comes in: invoice, inventory update, customer notification.
- Monitor reports -- Review monthly reports to identify improvement opportunities.
- Optimize continuously -- Improve product pages, offer promotions, and address abandoned carts.
A common mistake is to connect the store and go live without testing. It is worth running one test order from start to finish, covering the payment, the document, the email the customer receives and a cancellation, and making sure each step works before you send traffic to the store.
Summary: Integrations That Free Up Time for Sales
Increasing online store sales starts with the right infrastructure. Smart integrations connect your platform to a bookkeeping system that issues invoices, collects payments and shows your income and expenses, while stock and orders are managed in the e-commerce platform. Instead of wasting time on manual management, you can focus on what truly matters: customers and sales.
Keep offers plugins for Wix and Shopify in the recommended plan. Every plan includes card and Bit payments, an API for card payments on your website, and automatic invoices and receipts issued as digitally signed PDFs.
A simple way to choose a plan: if you sell on Wix or Shopify and want a ready-made connection, you need Keep's recommended plan; if you connect card payments to your own site through the API, you can start on the basic plan. For an Osek Patur, the basic plan is 39 NIS a month and the recommended plan 105 NIS a month, both plus VAT. An Osek Murshe adds 123 NIS a month including VAT, and you can switch plans at any time at no cost.
Frequently Asked Questions About Increasing Online Store Sales
Can an Osek Patur issue a tax invoice for an online store sale?
No. Only an Osek Murshe may issue a tax invoice. An Osek Patur store issues receipts to customers and does not charge VAT, and anyone who issues a tax invoice without being entitled to can become liable for the tax shown on it.
Does every online store invoice need an allocation number?
No. As of September 2026, an allocation number is needed only for an Osek Murshe's tax invoice above 5,000 NIS before VAT, issued to a VAT-registered customer (an Osek Murshe or a company); without it, the customer cannot deduct the VAT. Sales to private consumers and to Osek Patur businesses do not need one.
Does a payment provider have to comply with PCI DSS?
In practice, yes: card brands and acquirers require PCI DSS compliance from those who handle card data, even though the standard itself is not Israeli law. So it is worth making sure your store's payment provider complies with it. Separately, personal information about customers is protected under Israel's Privacy Protection Law and its data security regulations.
Can Keep connect to Shopify, Wix or WooCommerce?
Yes. Keep has plugins for Wix and Shopify in the recommended plan. On every plan there is a WooCommerce plugin, and you can connect card payments to your website through an API and issue invoices and receipts automatically.
